Microsoft has recently signed a deal with Baidu, the largest Search provider in China. According to the deal, Microsoft Bing will power the English language search results for Baidu. This shows a rather different approach compared to Google, which is competing via it own search engine in the country. Google’s share in China is at 19.6 percent, but Baidu commands the vast majority at more than 75 percent of the search market. So the deal should potentially bring a significant market for Microsoft to work with. On the financial front, all advertising revenue as a result of the partnership will go to Baidu, as it owns the site, but it will help Microsoft promote Bing in the world’s biggest internet market, where it said to...
