Wednesday, July 6, 2011

Retail Tablet Centers Skyrocket Globally

Consumer electronics retailers the world over are devoting more floor space and resources to media tablets to capitalize on the new market's high growth potential. In the United States, for example, retail giants Best Buy and Staples are now focused on offering in-store tablet Relevant Products/Services centers where customers will be able to see and touch the latest models as well as make side by side product comparisons.

Best Buy told investors last month that the single biggest catalyst of the retailer's positive performance in the three months through the end of May was the rapid growth in tablet sales driven by Apple's iPad Relevant Products/Services 2 roll out. Moreover, once Best Buy's new tablet push is completed in the weeks ahead, the company expects to have "the strongest assortment in the marketplace," said Best Buy CEO Brian Dunn.

New Models On The Way

Best Buy's tablet central effort first started rolling out in selected stores last May as a one-stop shop showcasing the features, connections and accessory opportunities for tablets. And now that Google has rolled out its tablet-specific Honeycomb version of Android, Dunn expects to see the number of tablets available in the marketplace to quickly ramp up over the summer months.

"We're excited about the variety of models we'll offer, complete with a wide range of features and price points that will drive consumer interest, as well as our business," Dunn said during last month's conference call with analysts.

Meanwhile, Staples is concentrating on becoming the tablet center Relevant Products/Services for business professionals. The world's largest office products company currently offers tablet models from HP, Samsung, Motorola, Dell, RIM and Acer on display, and with new models on the way from Toshiba and HTC.

In recent months, Staples has been reallocating a portion of its marketing resources to build awareness of new technology offerings for mobile professionals, including media tablets. "While it's still too early to know the impact that tablets have had on our results this year, sales of tablets and accessories are off to a good start," Staples CEO told investors in May.

A Global Retail Push

Consumer electronics retail chains across Europe are also quickly moving to set up tablet centers of their own, noted Gartner Relevant Products/Services Research Vice President Carolina Milanesi. "We have seen electronics stores stepping up in the tablet floor space both for hardware and accessories," Milanesi said Tuesday. (continued...)

1  |  2  |  Next Page >


Artikel yang Berkaitan

0 komentar:

Post a Comment