Thursday, May 19, 2011

Search & Destroy: Why You Can't Trust Google Inc

Scott Cleland's new book tells the other side of the Google Relevant Products/Services story. Published by Telescope Books, Search & Destroy: Why You Can't Trust Google Inc. is the first book to critically examine Google's business practices, mission, and unprecedented power Relevant Products/Services over information access and the digital economy.

Google has acquired far more information, both public and private, and has invented more ways to use it, than anyone in history. Information is power, and in Google's case, Cleland argues, it's the power to influence and control virtually everything the Internet touches. Google's power is largely unchecked, unaccountable -- and grossly underestimated.

Search & Destroy examines Google's position as the Internet's lone superpower -- the new master of the digital information universe. And Google's power, Cleland points out, depends almost entirely on the blind trust it has gained through masterful duplicity. Search & Destroy demonstrates how Google routinely says one thing and does another.

Don't Want To Go There

Cleland shows that the world's #1 brand is untrustworthy. He exposes the unethical company hiding behind a "Don't Be Evil" slogan. He uncovers Google's hidden political agenda and reveals how Google's famed mission to organize the world's information is destructive and wrong. Cleland is the first to critically examine where Google is leading us, explain why we don't want to go there, and propose straightforward solutions.

Google's unprecedented centralization of power over the world's information is corrupting both Google and the Internet, Cleland says. Google is evolving from an information servant to master -- from working for users, to making users work for the Internet behemoth.

In his review, John Eade, president of the Argus Research Company, describes the new book as a wake-up call. "Search & Destroy eloquently makes the case that Google has no respect for Intellectual Property Rights, other than its own."

Unchecked Power

"Do we want an Internet devoid of privacy, property rights, and data Relevant Products/Services security Relevant Products/Services?," Cleland asks. Generations to come will have to live with decisions being made today based on what Cleland calls "assumed acquiescence" to Google's practices.

Search & Destroy conclusively demonstrates that Google's goal is to change the world by influencing and controlling information access. Ultimately, Google's immense unchecked power is destructive precisely because Google is so shockingly-political, unethical and untrustworthy.


Search & Destroy is an exhaustively researched investigative book containing over 700 references (including court documents) and more than 150 verbatim quotes from Google executives.

The 329-page hardcover book is available from Amazon and Barnes & Noble. E-book versions are available for Kindle, Nook, and other popular e-readers. For more information, visit

About the Author

Scott Cleland is the world's leading Google critic. Cleland has testified before Congress three times about Google. He publishes and, and authors the widely read As President of Precursor LLC, he consults for Fortune 500 clients.

A former #1 ranked Institutional Investor independent analyst known for spotting early on why the Internet dotcom bubble would burst, Cleland was also the first analyst invited to testify before Congress about the missed warning signs of Enron's fraud and bankruptcy. Fortune profiled Cleland as "ahead of the pack in raising questions about WorldCom's debt, profitability, and survival." Cleland is also a former U.S. Deputy Assistant Secretary of State for Information and Communication Policy.

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