In the horse race that is the smartphone 
market, Google's Android operating system has nosed into the lead. According to a report Friday by market researcher comScore, Android has 34.7 percent of wireless subscribers in the U.S., compared to 27.1 percent for Research In Motion's BlackBerry.
The three-month figures through March 11 are virtually reversed from the last period, which ended Dec. 10. At that time, RIM had 31.6 percent of the U.S. market and Android 28.7 percent. Apple's iOS is nearly unchanged in third place, with 25.5 percent now and 25 percent in the previous period.
Samsung First OEM
The current third and fourth places are occupied by Microsoft, with 7.5 percent, and Hewlett-Packard's Palm at 2.8 percent. Both companies dropped about a percentage point since the December period.
The number of people owning smartphones increased 15 percent to 72.5 million, suggesting that many of the new owners went for Android. The number of Americans using any mobile device now stands at 234 million, roughly 75 percent of the U.S. population as measured by the U.S. Census Bureau.
Samsung continues to be the market leader among OEMs, with 24.5 percent. This is a slight bump from 24.8 percent in the last reporting period. LG stayed in second place at 24.5 percent, a scant 0.3 percent drop, and Motorola, RIM and Apple take up the remaining top-five places, with 15.8, 8.4 and 7.9 percent, respectively.
The lineup for content usage also remained virtually unchanged. Texting is far and away the most popular activity at 68.6 percent, with browser usage far behind at 38.6 percent. Use of downloaded apps is next at 37.3 percent, and using a social-networking site or blog follows at 27.3 percent. Game playing is the fifth most popular activity, undertaken by 25.7 percent of users, while listening to music on a mobile device was favored by 17.9 percent.
Content Usage
Compared to the last report, browser usage rose 2.2 percent, use of downloaded apps 2.9 percent, accessing a social-networking site or blog 2.6 percent, game playing 2.5 percent, and music listening 2.2 percent. Texting only increased 0.6 percent.
While comScore's report covers only the U.S., other studies have indicated that Android is coming on like gangbusters worldwide. At the end of March, a report from industry research firm IDC said Android, now in second place in the world market, will become the leading platform by the end of this year.
comScore's report is generated from online surveys of 30,000 U.S. customers, which the company said is a representative sample of mobile subscribers ages 13 and above. The survey asked users to specify data usage on their primary mobile phone, and not on any secondary devices they may own.
comScore provides data, analytics and software for measuring online ads and audiences, media planning, web-site analytics, ad effectiveness, copy testing, social media, search, video , mobile, cross-media, e-commerce and other forms of digitally-based consumer behavior.
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