Saturday, July 2, 2011

Mobile Devices Are Accounting for More Web Browsing

The growing popularity of smartphones and media tablets is having a significant impact on the global browsing market, according to Net Applications. Smartphones and tablets accounted for more than five percent of all browsing activities globally in June -- with the iPad Relevant Products/Services alone accounting for more than one percent of the entire global market, the web-metrics firm said Friday.

In the United States, smartphones and tablets accounted for 8.2 percent of all browsing activities during June. Apple's iOS-based iPhone and iPad, which run its Safari web browser, led the mobile onslaught by amassing a combined five percent share of the U.S. browser market.

Android-based smartphones commanded 2.6 percent of the U.S. browser market, according to Net Applications. By contrast, Research In Motion's BlackBerry platform accounted for only a 0.57 percent share.

Majority Control for Now

According to IDC, tablets are on pace to reach shipments of roughly 50 million units in 2011 versus nearly 18 million in 2010. What's more, the research firm anticipates global smartphone Relevant Products/Services growth of 49.2 percent this year.

By contrast, Gartner Relevant Products/Services is forecasting a modest 9.3 percent growth for the global traditional PC market this year. The obvious conclusion from these forecasts is that the dynamics of the browser market are about to undergo a major sea change.

Internet Explorer continued to lead the global browser market in June with a 53.6 percent share, according to Net Applications. Moreover, IE8's 30 percent slice of the pie made it the world's most popular browser release currently available.

For Microsoft, however, the writing is on the wall. The software giant's ability to maintain majority control of the browser market in the long run will heavily depend on the success of its next-generation Mango mobile OS and future tablet Relevant Products/Services plans along with Windows 8 for PCs and laptops.

A Huge Success

Microsoft's latest IE9 release only accounted for 5.6 percent of the global browser market in June. However, IE9 now holds a 15.61 percent share of all PCs running Windows 7 globally -- the software giant's targeted audience.

If we compare the performance of IE8 over an equivalent period following its introduction in mid-March 2009, the use of Microsoft's prior browser release rose at a significantly faster rate. Still, there is far more competition on the browser front these days, which means that any comparison with a past browser release has limited value, noted Net Applications Executive Vice President Vince Vizzaccaro.

"We're not going to see the leader with a 90 percent usage market share again, probably ever," Vizzaccaro said. "Microsoft has 67.5 percent usage share on Windows 7 [machines] between IE9 and IE8. By most any standard, that's a huge success."

Microsoft specifically designed IE9 to take advantage of the advanced graphics capabilities of the latest PCs running Windows 7. To make this possible, however, the software giant was no longer able to offer IE9 support for older machines running Windows XP.

The problem is that IE6 still accounted for a 10.18 percent of the market in June, and none of those machines can upgrade to IE9. Microsoft has been making a dedicated effort to wean users from IE6 with limited success. Last January, IE6 held 11.43 percent of the global browser market.

Artikel yang Berkaitan

0 komentar:

Post a Comment