Press Release:
Sony Ericsson today unveiled elegant limited edition back covers for Sony Ericsson’s Xperia™ arc S, designed by the award-winning ‘popstar of design’ Karim Rashid. Karim Rashid, who has to date crafted over 3,000 designs and won over 300 awards, has also created an attractive accessory to conveniently hold the Xperia arc S in place while charging.
Designer Karim RashidDescribing the qualities that unite his design and the XperiaTM arc S, Rashid said: “With its kind of sweep and curves, the smartphone exactly meets my design philosophy. I call it aesthetic minimalism. The Xperia™ arc S humanises technology, which is one of the primary goals of my work.†Drawing inspiration from the urban curves and structures of New York’s architecture, Karim Rashid’s new outfit ensures the Xperia™ arc S easily nestles into the user’s hand, Complementing its ergonomic design, the award-winning Xperia™ arc S lives up to its promise and delivers the extra-fast 1.4 GHz processor featuring enhanced entertainment. In addition to appeasing music lovers with millions of songs on ‘Music Unlimited’, movie-goers too are offered some of the latest Hollywood blockbusters. The 8.1 megapixel camera with Exmor R-Sensor additionally ensures ultra-sharp images, even in weak light.
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