Thursday, September 15, 2011

Facebook Responds to Google Plus with Friend Lists

Taking a page from Google Plus, Facebook is doing what most social-media industry watchers expected: giving members the ability to segregate their friends based on specific circles. Facebook calls it Friend Lists.

Facebook has made it possible to create lists for years, but members have complained that it took too long to organize lists and keep them up to date. Google Plus makes it simple with a drag and drop function in Circles. Facebook had to respond.

"Want to see posts from your closest friends? Or perhaps you'd like to share a personal story with your family – without also telling all your co-workers," Facebook's Blake Ross wrote in a blog post. "With improved Friend Lists, you can easily see updates from and share with different lists of friends."

Facebook's Take on Friends

Facebook isn't copying Google Plus tit for tat. Instead of Circles, Facebook is working to make lists easier and more useful with three improvements: Smart lists, Close Friends and Acquaintances lists, and Better Suggestions. Of course, you don't have to use the lists if you don't want to and if you've already got lists in place that you are happy with you are free to keep them.

With Smart lists, you'll see lists that create themselves and stay up to date based on profile information your friends have in common with you -- like your work, school, family and city.

"For instance, if you list Boston College as a school you've attended and your friends John and Sarah do too, then you would instantly have a smart list called 'Boston College' with John and Sarah on it," Ross said. "This means that if you're having a grad party or a college reunion, you can easily share photos with just your college friends, without bothering other people you know."

Restricting Your Boss

On the Close Friends and Acquaintances front, Facebook will let you see your best friends' photos and posts in one place, and see less from people you're not as close to. And Better Suggestions let you add the right friends to your lists without a lot of effort.

So what about your boss or the few other people you like but just don't want to share with on Facebook? Ross explained that you can now add these folks to your "restricted" list and they will only see your public posts. You can still send them messages or tag them in a post.

"Unlike your Smart lists for your work, school, family and city, we don't create Close Friends and Acquaintances lists for you," Ross said. "Since these types of relationships are unique, it's important for you to decide who goes in your Close Friends, Acquaintances or Restricted lists -- if you use them at all."
 

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