By Helen A.S. Popkin
Nothing says "I'm bored at work!" like a video dance message spelled out by the smushed body bits of power pop quartet OK Go and contemporary dance troup Pilobolus, as experienced in Google Chrome. a
The video for the band's new song "All Is Not Lost" is the latest in Google’s Play With Chrome project, and uses a preset alphabet so users can make the performers spell out a message at the end of the kaleidoscope-like performance. Here's where you go to play with the video (you have to use the Google Chrome browser) and make a message you can email.a
Google Chromea
Previous Play With Chrome coolness includes Arcade Fire's "We Used to Wait." The song's video combines Google Chrome and Google Earth for viewers to watch as if it were filmed on the streets where they grew up (or whatever location viewers chose to enter).a
It's a natural progression for OK Go, which inadvertently started its viral precedent with the charming breakout video, "Here It Goes Again," performed on treadmills. (Of course there's the Rube Goldberg goodness of "This Too Shall Pass," but "White Knuckles" is still my favorite — it features dogs and also a goat!)a
Of course, by mentioning the unavoidable pressed parts earlier, I'm no doubt invoking the wrath of protective fan girls who've previously called me out for expressing my worry over OK Go's escalating video adventures, but dude! You, me and OK Go know the spandex unitarded bodies of Midwestern hipsters smashed against glass (or whatever) is the "Lake Titicaca" of visual effects. Your inner 2nd-grader is amused, and you will be too. a
As for OK Go, I merely share a similar concern with Urlesque's Christine Friar, who wrotes of the band's toast-composed "Last Leaf" video, "Come on, these guys are gonna have to run out of viral ideas at some point, right?"a
More on the annoying way we live now:a
Arcade Fire HTML5 video is awesome — but no Flash killer OK Go's 'New Leaf' video is toast Adorable animals make the meme, Hipmunk almost proves
Helen A.S. Popkin goes blah blah blah about the Internet. Tell her to get a real job on Twitter and/or Facebook. Also, Google+.a
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