Apple and Samsung are battling it out in the court system over patents even as they battle it out in the public-relations arena with sales reports on their respective mobile 
devices.
Apple on Monday said it sold more than 4 million units of its new iPhone 4S in just its first three days on the market. That's the most ever for a phone, and more than double the iPhone 4 launch during its first three days, according to Phil Schiller, Apple's senior vice president of marketing.
But that's not daunting Samsung Electronics. Samsung made an announcement of its own Monday, one that aims to rival its rival. Samsung announced that its Samsung Galaxy S and Galaxy SII smartphones have sold a combined 30 million. That's a record for Samsung. The company said the Galaxy series reached 10 million in sales faster than any device in its history.
Bragging Rights?
"Since its launch only five months ago, Galaxy SII has seen tremendous sales success and garnered enthusiastic reviews from consumers and mobile industry watchers across the globe," said JK Shin, president and head of Samsung's Mobile Communications Business. "This is in addition to the continued sales momentum behind Galaxy S, which we launched at Mobile World Congress 2010 and continues to be a run-away success with consumers."
Call it dueling brag sessions. On one end of the wireless ring, Shin is making remarks about how Galaxy S is setting the standard for mobile devices. On the other side, Schiller is declaring that iPhone 4S is a hit with customers around the world, and together with the iOS 5 and iCloud, is the best iPhone ever.
Beyond the marketing wars, Samsung and Apple continue duking it out in the patent wars. On Monday, Samsung sought a sales ban for the iPhone 4S in Japan and Australia. This comes after Apple secured an injunction against the Galaxy Tab 10.1 tablet in Australia and also in Germany. And last week Dutch authorities rejected Samsung's bid to ban iPhones and iPads in the Netherlands.
The Android Factor
All of the back-and-forth comes just weeks before The Open Mobile Summit. The annual conference kicks off Nov. 3. With Samsung's Galaxy Nexus running the new Ice Cream Sandwich version of Android expected this week, hot on the heels of Apple's iOS 5, industry watchers expect the OS wars to be high on the agenda at the summit.
But this isn't posturing for a summit. Samsung is now the largest Android smartphone vendor and the second-largest phone vendor overall worldwide. Samsung wants to extend its lead in the smartphone market. And Apple doesn't like it.
"The funniest part of the whole thing is, guess who is a major supplier to Apple? Samsung. Samsung supplies the screens and the flash" memory for Apple's mobile devices, said Michael Disabato, vice president of network and telecom at Gartner . "It gets complicated because you want market share. Apple is trying to slow down Android and they are doing it the only way they know how."
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