Adobe has been showcasing new tool capabilities to handle HTML5 technologies, but the company has not completely given up its efforts to get Flash on Apple's iOS mobile 
devices. This week Adobe announced its new Flash Media Server 4.5, with a new workaround solution so that Flash-based video will play on the iPad and iPhone.
The new Media Server adds iOS support, and allows content owners to create HTTP-based content on the fly. It also provides integrated content protection, for simplification of deployment or lowering of infrastructure cost.
HTTP Live Streaming
Users of the Media Server can now stream Flash-encoded video content as HTTP Live Streaming (HLS), which Apple's iOS supports, instead of MPEG4 in the F4F file format. When the Media Server detects that a device, such as an iPad, does not have Flash, it provides the video as MPEG2 in HLS format on the fly.
Browsers that are designed to support HTML5 technologies can handle HLS. However, Adobe's solution only works with video streaming, not with games or animation created in Flash.
While this could solve publishers' problem of providing video that displays on Apple's devices as well as on others, it also can be seen as a sign that Adobe is resigned to having to straddle both worlds.
Last month, Adobe released a new HTML5 tool, called Edge, for creating Web motion and interaction design using those standards-based technologies. Apple in particular has favored HTML5 technologies over Flash, and has complained about Flash's performance, security , and power drain on mobile devices.
Edge, New Flash Access
When it released Edge, Adobe said it saw the tool as a complement to its Flash Professional and Flash Builder software. The company pointed out that it had previously issued a variety of significant HTML5 milestones, including contributions to jQuery, code for WebKit, and enhancements to HTML5 in the company's flagship product, Creative Suite 5.5.
While Edge is HTML5-specific, Adobe has been clear about its intention to appear as a champion of these open-standard technologies throughout its product line. Its Creative Suite 5.5, announced in May, went further than earlier versions in its support of content created using HTML5 as well as Flash.
Along with Media Server, the company on Thursday released its Adobe Flash Access 3.0, for delivering content with a single, back-end workflow. Access now has the ability to leverage the same content delivery, protection, and monetization infrastructure for mobile devices and platforms.
Access also now offers the ability to deliver many TV channels to millions of online subscribers, with a content protection solution that the company said is cost-efficient. The updated software is also compatible with an industry-standard, cloud -based digital rights locker, UltraViolet, that allows consumers to create their own video libraries and watch them across various devices.
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