Wednesday, October 26, 2011

U.S. Tablet Users Slow To Adopt Newspaper Subscriptions

Eleven percent of all U.S. adults over the age of 18 already own a tablet Relevant Products/Services, according to a series of surveys conducted last summer by the Pew Research Center in collaboration Relevant Products/Services with The Economist Group.

Some 53 percent of U.S. tablet owners said they were using their tablets to access Relevant Products/Services online news, for about 90 minutes per day on average.

The new study from Pew Research Center's Project for Excellence in Journalism found that 42 percent of U.S. tablet users were regularly reading in-depth news articles and analyses on their screens, and 67 percent were more likely to use a tablet than a desktop PC Relevant Products/Services to browse the Web on a daily basis.

Still, only 14 percent of U.S. tablet owners told Pew they had "paid directly for news content on their tablets," the non-profit organization's researchers said.

"Another 23 percent, though, have a subscription to a print newspaper or magazine that they say includes digital access," Pew's researchers added.

Apple's Wi-Fi Relevant Products/Services/3G Relevant Products/Services Mix

Some U.S. tablet owners may be reluctant to pay for digital newspaper and magazine subscriptions because of the wealth of free content that is available elsewhere online. For others, however, their disinclination may be a consequence of their initial decision to purchase a lower-cost Wi-Fi-only model.

"Digital newspapers require ongoing connectivity to refresh content," Gartner Relevant Products/Services Vice President Al Weiner advised the firm's commercial clients last year. "Given the fact that Wi-Fi coverage is not persistent, 3G access is needed to fully enable newspaper experiences," he wrote in a blog.

The lower initial cost of Apple's Wi-Fi only iPads was likely one thing that attracted a number of price-conscious consumers. The higher-priced 3G versions of the iPad 2 also require users to acquire a 3G wireless Relevant Products/Services data Relevant Products/Services plan -- which means paying an additional monthly fee.

Gartner projects that Apple's iPad models will collectively account for 73.4 percent of global media tablet sales this year. In the wake of the launch of Apple's iPad 2 last March, Piper Jaffray conducted a survey that found 53 percent of iPad 2 buyers had purchased a Wi-Fi only model. (continued...)

1  |  2  |  Next Page >

 

Artikel yang Berkaitan

0 komentar:

Post a Comment