Wednesday, June 1, 2011

ASUS Combines Form Factors in Hybrid Tablet-Phone

It's a tablet Relevant Products/Services computer Relevant Products/Services. It's a phone. No, it's both. It's an ASUS Padfone.

ASUS Chairman Jonney Shih unveiled the Padfone, along with several other innovations, at Computex 2011. The Padfone is supposed to reveal the possibilities of mobile Relevant Products/Services computing and communication Relevant Products/Services with a convergent device that combines two popular form factors. The Padfone allows consumers to choose the screen size that best fits their activities while empowering data Relevant Products/Services sharing Relevant Products/Services on 3G networks.

Despite all the hoopla about the convergent device, though, some analysts are skeptical. Avi Greengart of Current Analysis is one of them. As he sees it, convergent devices always look good on paper, but are rarely as functional as engineers expect them to be.

Half-Baked?

"People try these half devices over and over again. You look at the design on paper and you say, 'What is one of these tablet phones but just a really large phone? If I already have the phone, why not just supplement that with a bigger battery and a screen and I should be home free?'" Greengart said. "The problem is consumers don't buy products that way. They buy the best phone for their needs, and if they need a tablet, they buy the best tablet for their needs."

Greengart is boldly declaring that the ASUS Padfone isn't likely to be the best smartphone Relevant Products/Services or tablet. Although he concedes it may be a nice phone for many, he questioned how well it can compete against the latest Samsung, Apple, LG or HTC smartphone. From his perspective, the Padfone looks like a fairly generic phone without any specific styling cues or technical features that make it outstanding. He isn't too impressed with the tablet, either.

"The pad part of the device is completely nonfunctional if you don't have the phone docked inside it. So if you are buying the phone because you really like the phone, then getting this pad as an accessory might make sense," Greengart said. "But I don't think the route of building half products that aren't as good as whole products is one that consumers may actually embrace, as compelling as it may be for engineers to work toward conservation of electronics."

ASUS Mobile Innovations

ASUS also introduced the UX Series ultraportable laptops. ASUS worked closely with Intel on the new series that relies on a light aluminum alloy shell inspired by luxury watches. The laptop Relevant Products/Services offers an oversized keyboard and smartphone-like touchpad and measures 17mm at its thickest point. Inside, it features Intel Core mobile processors.

Meanwhile, the new N Series notebooks come equipped with an external subwoofer for deep bass extension and SonicMaster audio technology Relevant Products/Services. And the Eee Pad MeMO 3D promises to add depth to tablet devices. Powered by the Android operating system, the MeMO is ASUS' fourth tablet. It has a seven-inch multi-touch screen, but consumers can also use a stylus to take notes. The MeMO also offers a glasses-free 3D display mode.

ASUS also debuted the new Eee PC X101 netbook with Windows 7, and the WAVI Xtion, an accessory that enables gesture-based controls for multimedia, social networking, and gaming. ASUS partnered with PrimeSense to develop the Xtion.
 

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