Monday, June 6, 2011

McDonalds interactive billboard game using iPhone

Monday, June 06, 2011  ANSOR  1 comment

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aaaaaMcDonald did a great little advertisement campaign using an interactive billboard in Stockholm (Sweden). The interactive billboard challenged anyone to play a game of pong to win free goodies from McDonald. Anyone with a smartphone could goto their website and the online app confirmed that  the geo location from phone, confirming if you were in vicinity of the billboard. And then the game starts on both the phone and the public billboard. If you win the game, it gives you a digital coupon as well as instructions on your screen to reach nearest McDonald to claim your free snack. Ingenious advertisement! check it out in video below

aaaaaVideo @ YouTube: McDonald interactive billboard

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1 komentar:

I have seen many useful elements on your website about desktops. However, I’ve the impression that notebooks are still more or less not powerful enough to be a option if you usually do jobs that require many power, like video croping and editing. But for world wide web surfing, word processing, and many other frequent computer work they are fine, provided you never mind the small screen size. Thank you sharing your thinking.

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