At its first Worldwide Developers Conference in five years without a new iPhone, Apple instead launched a dazzling display of features for its mobile 
devices and computers with iCloud and updated operating systems.
iCloud, announced by CEO Steve Jobs in a temporary return from medical leave, will take the place of MobileMe services to synchronize contacts, calendar events, and e-mail on different devices as well as share them with friends and family. Ad-free push mail accounts will be hosted at me.com.
Synchronized Updates
Users of iCloud will also be able to download apps and books to all connected Apple devices -- including iPads, iPhones, iPods and Macs -- in one shot; up to 10 devices will be included at no additional cost, with automatic, secure backups of music, apps, books and settings to iCloud. The backups occur daily via Wi-Fi while devices are charging.
Even changes to documents are updated on synchronized devices, and users get up to five gigabytes of storage free. Prices for additional storage will be announced in the fall.
"Today it is a real hassle and very frustrating to keep all your information and content up to date across all your devices," Jobs said. "iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and, because it's integrated into our apps, you don't even need to think about it -- it all just works."
The cloud will also change the way iTunes works, allowing previous downloads to be transferred to new devices for free, with iTunes Match available to replace songs downloaded from other services for a $24.99 fee.
The beta version of iTunes in the Cloud is available now without iTunes Match for iPhone, iPad and iPod touch users running iOS 4.3. iTunes in the Cloud will support all iPhones that iOS 5 supports this fall.
As details of the conference spread via a WWDC hashtag on Twitter, one heavily retweeted message said "Breaking: iTunes now works like it always ... should have."
In unveiling iOS 5, Jobs pointed out features such as Notification Center, iMessage and Newsstand and said "we can't wait to see what our developers do with its 1,500 new APIs. Perhaps iOS 5's paramount feature is that it's built to seamlessly work with iCloud in the post-PC revolution that Apple is leading." (continued...)
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