Search engine optimization is, as many of us know, a great way of optimizing a web site to rank in the organic search engine results for certain key words. For instance, you aim your website internet marketing efforts at, for instance, the phrase search engine optimization resources.
This can be quite a laborious task without access to search engine optimization software. However, many people only use such software to optimize their own sites and fail to exploit it to find keywords and to study and understand the competition.
A key ingredient in ranking well for certain key words involves back linking. The more sites that link to your page picture which to optimize, preferably with your main keyword to which you aim to optimize being in the "anchor text", the more significant your page will seem to the search engines. Your ranking will therefore improve.
A keyway, however, of studying your competition with a view to beating them is to analyze their back linking strategies. For instance, in the recent software release called 'SEO Equalizer', and there are various functions called 'Promote your Site' and 'Maintain Your Site'.
These functions however can be used to in fact analyze other sites. In the software package, instead of entering your own website URL, analyze the ones of your competitors and superiors.
Finding your competition sites is very straightforward. Once you have identified through keyword research the keyword which you wish to dominate, you enter that term into Google and literally copy and paste the organic search result URLs from the first page one by one into the analyze feature of your SEO Software.
Within a few moments, you will get a list of all of the websites that backlink to that page. All the major packages also will tell you the Google PR of those sites. This information is extremely helpful. It is staggering how often, particularly in even a very competitive niche such as the internet marketing environment, the sites that appear in the first page of the organic Google search results have hardly any quality back links or are hardly optimized for the relevant keywords in the niche.
They will usually have 10 or so links that most of these will be to sites with a Google PR of zero. It is clear that hardly anyone is utilizing a sensible search engine optimization methods.
The major packages, including the new release SEO Equalizer, also have an ability to analyze keywords utilized in a relevant page. This information can be used in two ways. First, you can analyze your direct competitors to see whether their pages are optimized for the key word phrase to which you are aiming. Secondly, you can go to a website like Clickbank and find the best sites advertising products in your niche.
You then one of that site through the key word analysis of feature on your SEO program and find which sites are optimized for what keywords. If you feel that site is being run by someone who knows what they are doing, (an authority site) the chances are they have optimized their sight for the best keywords. And they have it, immediate quick keyword research. Copy and use.
Of course, you can then run those authority sites through the back link Analysis feature and find the source of their back links. Once you have a list of back linking partners for the authority sites and a list of the back linking partners for your competitor sites, you can begin to approach and compile your own list a back links with a view to dominating those keywords.
SEO software is therefore a vital ingredient in the internet and affiliate marketers arsenal in finding keywords and creating an effective SEO campaign. Buf use it to study your competitors!
What is SEO (Search Engine Optimization)?
In a nutshell, SEO is "All of the techniques used to get your site noticed and indexed on all of the major search engines such as Google, Yahoo, MSN".
Why is SEO so important?
The number one way in which people find websites is through search engines, so achieving a high ranking in your keywords (typically the first page or 1-10 in the engine) is the best way to drive traffic to your site. With a quality ranking, the investment is invaluable, it is much like "free" advertising 24/7/365.
How can you become SEO friendly?
Although the methods of SEO is virtually endless, here are some of the most important factors of getting that top-spot.
Domain age - Search engines love a seasoned site, one that has been around for several years and proves to be beneficial for the users.Relevant, clean, new content - You need to make sure your site has fresh content and is updated regularly. The search engines like this and so do your visitors.No Flash - Flash is a great multimedia tool but is typically frowned upon for SEO, the text and content within the Flash piece cannot be seen by search engines, thus it cannot be implemented into your SEO progress. A major downer is having a flash intro, a flash intro page acts as a barrier between the main page and the rest of the content that lies within your site. Meta tags - Meta tags are invisible tags that are used by search engines to categorize your content. Heading tags - Heading tags (h1) should be used on the headline or most important and relevant factor of your page heading tags should also be used on the keywords which you think users will be searching for that will lead to your site. Site maps - Site maps is a link by link breakdown of your site. They help search engine "spiders" navigate through your site and index each individual page.What not to do for SEO
Keyword Stuffing - Keyword stuffing is jam packing your content with your main keywords to the point that your content no longer makes sense. Invisible content - Invisible content that is not intended for users to see but used to fill your page with keywords will quickly put you on a search engine's bad side. Too many h1 tagsLink farms - Link farms are basically individual pages with numerous links to other sites.Over doing any of the what not to do can result in your site being "sandboxed" which will exclude your site from the search engine altogether. Being "sandboxed" may last forever, years or months.
How long will a good ranking take?
SEO is a very time-dependent practice. Even if you practice good SEO techniques, don't expect results for up to 6 months or even more. Be patient and the investment will pay off greatly.
Your investment will pay off
Although the exact ROI of your SEO services is virtually incalculable due to its lengthy timeframe, experts agree that SEO is the most cost-effective marketing strategy if done correctly.
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