Saturday, December 31, 2011

Android Remains Top Mobile Platform in the U.S.

Web metrics firm comScore reports that 234 million Americans above the age of 13 were using mobile Relevant Products/Services devices during the three months prior to Thanksgiving. The Web metrics firm's new survey of more than 30,000 U.S. mobile subscribers also demonstrates that Google's Android Relevant Products/Services remained ahead in the mobile OS platform race with a 46.9 percent market share.

In the U.S. mobile handset market overall, Samsung was the top device Relevant Products/Services maker with a 25.6 percent share. Second-place LG achieved a 20.5 percent share, and Motorola Mobility came in third with a 13.7 percent share.

Apple's share of the market overall rose from 9.8 percent in August to 11.2 percent in November, driven by pent-up demand for the iconic device maker's new iPhone 4S. By contrast, Research In Motion's BlackBerry sales slipped from 7.1 percent in August to 6.5 percent in November.

During the three months through Nov. 24, 72.6 percent of U.S. mobile subscribers used text messaging on their mobile devices -- a rise of 2.1 percentage points from last August, comScore reports. And 44.9 percent of all U.S. mobile subscribers downloaded applications during the latest survey period -- up 3.3 percentage points.

Smartphone Ownership Climbs

According to comScore, 91.4 million people in the U.S. owned smartphones at the end of the firm's latest three-month survey period. Smartphone ownership rose by a robust 8 percent between August and November.

Android's share of the smartphone Relevant Products/Services market segment rose 3.1 percentage points between August and November. Though Apple's iOS remained in second place with a 28.7 percent share, the platform's 1.4 percentage point rise did not keep pace with Android's steeper growth trajectory.

RIM ranked third in comScore's latest survey with a 16.6 percent share -- down 3.1 percentage points from August. Microsoft Relevant Products/Services's Windows Relevant Products/Services Phone platform also lost one-half of a percentage point during the same period.

Though Microsoft's new Mango release hit the U.S. market during the survey period, the Windows Phone platform trailed behind the market leaders with a 5.2 percent share. Additionally, Nokia's Symbian platforms still held on to a 1.5 percent smartphone market share.

Mobile Browsing Growth

The number of handset users accessing social-networking sites or blogs on their devices grew 2.1 percentage points to 33 percent of all U.S. mobile subscribers, comScore said. Moreover, 29.7 percent reported mobile gaming activities, while 21.7 percent said they listened to music on their handsets. (continued...)

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