Tuesday, July 10, 2012

BlackBerry marketing head undeterred by share loss

NEW YORK (AP) â€" The new marketing chief for BlackBerry smartphones isn't dejected by perceptions that his products look ancient next to iPhones and Android devices.

Frank Boulben is four weeks into his job as chief marketing officer for Research in Motion Ltd. He promises to impress people when phones running the company's new BlackBerry 10 software are released in early 2013, at least a year later than analysts had expected.

He told The Associated Press in a Monday interview that RIM will tout features that current devices lack. That includes better ways to run multiple programs at once.

But touting new features is just part of the challenge. BlackBerry devices will be handicapped because, compared with rivals, they have fewer games, utilities and other apps available to extend the phones' functionality.

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